Cafe phố



The most colorful performances, the greatest golden elephant statue together with the longest line of people queuing up to receive café have put a strong impression on customers about café PHO during the café festival in Buon Me Thuot this year.

Being colored in gorgeously charming gold and decorated in the magnificent carnival style, Café PHO golden elephant has brought the image of the highland elephant mesmerized in the tremendously unique festival in Vietnam.

Cafe Pho Sampling on Tet holiday 2017 at markets in the whole Ho Chi Minh city. 

Cafe Pho's image in glorious gold together with the message " Properous Spring" were delivered through every tasty cup of milk coffee. 


People received cafe Pho happily.

We dispensed every single cup of Pho coffee to everyone who went to markets every moring. It happened from January 1st to January 22nd in 2017. 


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Cafe Pho rewarded 33 Honda Vision motorbikes at Saigon Co.op Supermartket through "Uong Cafe Pho, Vi vu Pho" event.

The event was to show our deep gratitude to the loyalty customers who trusted and supported MacCoffee during last time. It started from October 6th to November 4th in 2016, and the total value of prizes was upto 45,000 USD.

With thousands of attractive prize, the event appealed a lot of people to join. The rule was very simple : "Just buy a Cafe Pho box, you get a lucky ticket" and  winners would be annouced  weekly. 


33 Winners:

Văn Minh Châu

Nguyễn Huỳnh Trung Hiếu

Nguyễn Lan Vinh

Hồ Triệu Các Tường

Lương Cảnh Hiền

Đỗ Thị Thu Phương

Lâm Thị Tuyết Loan

Nguyễn Xuân Vy

Lâm Tú Kình

Sú Xuân Mai

Lê Văn Hậu

Huỳnh Thanh Được

Nguyễn Thị Thùy Trang

Đặng Thị Ngọc Phiến

Nguyễn Trần Quang

Cao Thị Hoài Mơ

Nguyễn Bình Phong

Hồ Văn Đỉnh

Đặng Thanh Dũng

Nguyễn Lâm Tuấn Kiệt

Ngô Mạch Đông Ngân

Nguyễn Xuân Bách

Lê Thị Ngọc Mỹ

Võ Hồng Thơ                     


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On March 2014, FES Vietnam held a wet sampling of Macfito Calcium nutritious cereal at supermarkets in Ho Chi Minh city and Ha Noi. The program has successfully organized and gained love from consumers due to it’s tasty flavour and nice packaging of Macfito Calcium.




On December 2013, FES Vietnam held wet sampling of Macfito nutritious cereal in Ho Chi Minh city and Ha Noi



2013 is a milestone of FES Vietnam as it launched new instant nutritious cereals: Macfito Diet, Macfito Green Bean and Macfito Calcium. With high quality, safety and benefits for health, our products meet the need and taste of consumers.


June 2013, FES Vietnam officially introduced MacCoffee – Café PHỐ

June 19, 2013, at Sofitel Hotel, 17 Le Duan, Distrcit 1, HCMC, FES Vietnam officially launched Café PHỐ in the market with totally new taste and package.

Delicious taste and quality of the products have gained great love from consumer. Now, with the new and impressive coat, the launching of Café PHỐ will attract with all coffee lover right from the first experience. With flavoured taste in every cool cup of coffee, Café PHỐ is an indispensable companion of office workers as well as students by its quick and convenient preparation, help them to focus to conquer the challenges ahead.

During Café PHỐ launching, FES Vietnam has many exciting activities for consumers such as photo competition in the Internet, introduce and products trial in supermarkets, office buildings, parks and public areas ......



March 2013, FES Vietnam attended Buon Me Thuot coffee festival.

On March 2013, FES Vietnam attended Buon Me Thuot coffee festival. MacCoffee booth has visited by many visitors and received positive feedback from customers.


Café Phố’s sampling activities


March 2013, FES Vietnam attended Buon Me Thuot coffee festival.

On March 2013, FES Vietnam attended Buon Me Thuot coffee festival. MacCoffee booth has visited by many visitors and received positive feedback from customers.




From 03 Dec to 30 Dec, 2012 - Fes Viet Nam hold wet sampling programe for MacCoffee 3 trong 1 brand with two flavor Strong and Classic,

In order to bring up to consumers the chance to taste the new MacCoffee – Strong and Classic, from 13th to 30th Dec, Fes Vietnam will hold a wet sampling at some key stores of Big C, Coopmart, Metro and premium buildings in HCM, Hanoi and Danang.

Maccoffee 3in1 is made from Vietnamese coffee and by the hands of experts in blending, this quarantees you to have a full bodied and quality coffee cup in hand.

Swinging in the atmostphere of christmas, so don’t be surprised if you see any of MacCoffee PGs standing in front of your building in a pretty Christmas hat, just to invite you a good delicious cup of coffee.

The brand is endorsed by actor Binh Minh


21 - 25 Oct, 2012 - Food Empire taked part in SIAL Paris 2012


October 2012: Press Conference – Launching new packaging.

On 2/10/2012 at Sofitel hotel, Ho Chi Minh city, FES Vietnam Co ltd., introduced  the new packaging of  instant coffee, was  known with brand name MacCoffee.  Binh Minh – MC, Actor, Model also attended as MacCoffee's  ambassador.

Our mission bring all the best & qualified drink  to consumer, therefore MacCoffee always try our best in investing  time and  money for  studying  coffee taste which is suitable with Vietnamese. Combine with experience in mixing coffee, MacCoffee experts  finally find out the best formula to make perfect coffee cup – aroma, strong & suitable with Vietnamese.

MacCoffee has 2 SKU: MacCoffee Strong with more coffee suitable for people loved true coffee taste & MacCoffee Classic is perfect combination between coffee & milk , it will satisfy all consumers even the picky people.



MacCoffee 3 in 1 Strong & Classic with luxurious packaging.


Mr. Anil  – Area stretagy Manager make coffee for reporter that attend in press conference.


Binh Minh – MacCoffee embassador make a speech in press conference.

MacCoffee is product that  belong to Fes Vietnam – a member of FoodEmpire Holdings. Food Empire Holdings is a global leading food company that manufactures and markets instant beverage products, frozen convenience food, confectionery & snack food. We achieved honourable award in Singapore & other countries on the world. Following these success, we have  non-stopped investing  in Vietnam market, improve qualification to bring the true – delicious coffee to Vietnamese.

May 2012

MacCoffee has sponsored for Iron Chef 2012, which is aired on VTV 3 channel every Sunday at 11 am. This is a programe that gathered many famous chef on the whole country. It introduced to audiences the high performance of experts in cooking. Via this programe, MacCoffee product also want to approach closely to consumer – who have a passionate food and true coffee tasting.



January 2012: Participated in Spring Trade Fair at Vietnam Exhibition & Fair Center (VEFAC) – Giang Vo, Ha Noi:



Organized sampling programe at the market, supermarket on the whole country:

From Nov, 20122, MacCoffee brandname has remained sampling programe for MacCoffee 3 in 1 product at traditional market  on  the whole country. Besides the traditional market, MacCoffee brandname also executed sampling programe at a big supermarket at Ho Chi Minh city. This programe has brought many success and make product come closely to Viet Nam consumer.




Feb, 2011: Participated in Spring Festival in Ha Noi city

Advertising on Ha Noi buses




Sponspored for Viet Nam Football - AFC Cup:


Participated in trade show in Ha Noi city


Sponsor for Spring Gala programe 2010:



Promotion campaign, on the occasion of 15 years have set up in Viet Nam:


Road show, on the occasion of 15 years have set up in Viet Nam:


Jubilant Festival MacCoffee: